“You’re dead to us now” is not a recruitment strategy…

The end of summer is upon us and keeping with a “back to school” theme, it’s a perfect time for companies to examine their “Alumni” recruiting strategies.

Some refer to it as a “Boomerang” recruiting. Some give their program a catchy name like “Come Back Kids”. It all has the same intent, to attract back good employees that left.

Of course if your position on former employees is “You’re dead to us now, we hope you fail!” well then this type of program might not be for you…

We_hope_u_fail

While this type of strategy might not work well in every industry, for high need/high turnover professions like Nursing, Truck Driving and Information Technology, if done right it could have a tremendous ROI.

Who are you targeting and why?

The goal is not to create a revolving door and if they had baggage when they left chances are good they are still carrying it! Remember that you’re looking for top performers that left in good standing.

A great reason to target Alumni is you already know them, and they know you; rehires should be able to hit the ground running as opposed to someone new to your organization.

These candidates have experienced what’s out there and their choice to come back should result in a higher retention rate this time around.

There is also a high likelihood that they acquired new skills and their increased industry knowledge will bring a different perspective and added value to your workforce.  Don’t overlook the fact that they now have a broader network that could translate to more referrals.

Once you get past the “who”, “why” and “why not”…

Social media can make the “how” much easier to administer and it’s a great way to keep Alumni up to date on improvements and investments you have made that might entice them to return.

In these high turnover high need positions you can’t always keep good employees from leaving, but what are you doing to let them know there is a way back?

Don’t know where to start? Bayard can help.

What Elephant?

Elephant_with_head_in_the_sand

I think I’ve read about 50 write-ups in the past few weeks about the growing necessity of having a mobile friendly career site (by the way, most aren’t).

They all came to the same basic conclusion…

If you aren’t implementing a mobile friendly solution to your career site right now, then you risk never hiring another qualified applicant again!!!

I’m kidding… kind of.

Hey, just because nearly half of the current online job postings are searched using a mobile device doesn’t mean you’re losing all the quality candidates.

I mean, only 40% of mobile applicants will actually abandon a mobile un-friendly application process… the rest will probably plod right through.

So what that 90% of job seekers plan on using their mobile device to search for a job in the next 12 months…  I’m sure that won’t affect your ability to capture quality applicants, right?

Well if you haven’t already, it’s time you acknowledge the elephant in the room and start making plans to bring your career site up to speed.

Don’t know where to start? Bayard can help.
Survey says…

Indeed’s June 2014 job search data shows “…nearly 50% of all job seekers are looking for and applying to jobs through a mobile device.”

According to CareerBuilder tracking “… as many as 40 percent of mobile candidates abandon their application efforts when they are notified they are about to encounter a non-mobile friendly apply process.”

A Glassdoor survey recently revealed “… 9 in 10 (89%) job seekers report they’re likely to use a mobile device during their job search in the next 12 months.”

 

The 4 basic pillars of a comprehensive talent acquisition strategy…

4PillarsFish where the fish are…
These days there is no shortage of places to drop a line, but just because there’s water doesn’t mean there’s fish…

Where you found candidates yesterday might not be where you find them today and tomorrow will probably be somewhere new. Having a guide to help you navigate on-line and off-line media services can put you ahead of your competitors and ensure your reeling in the best candidates.

Have a good pick up line…
Are you the mushroom in the bar shouting, “Hey look at me, I’m a fungi…” or the boardroom suit smirking, “I’m not actually this tall, I’m sitting on my wallet”? Personally, I’m a “Do you believe in love at first sight, or should I walk by again?” kind of guy…

Seriously though, what statement is your company’s brand and creative strategy making to prospective candidates?

Unless jumping through hoops is a job requirement, don’t make me do it…
OK, at this point your strategy is working as planned… you identified where your candidate pool is searching and you’ve given them a compelling reason to investigate you further…

Don’t blow it by serving them up a user experience akin to a root canal! Unfortunately that is exactly the type of experience a candidate gets on most corporate career sites.

The good news is you don’t have to go out and break the budget on a new Applicant Tracking System (not that it would help, most ATSs deliver a horrible user experience not to mention they are rarely mobile apply friendly but that is for another blog.)

There is no excuse to be held hostage anymore; there are some really cost effective solutions that will work around the limitations of your ATS that when deployed will give your candidates a much better UX regardless of whether they are on a desktop or their mobile phones.

Lies, damned lies, and statistics…
This is the fun part where your CFO asks, “What did all this get us?” and you pull out your spreadsheets and sticky notes full of numbers that you hope will give an acceptable answer.

Fortunately the technology is available that can deliver us out of the “candidate self select” era of crappy analytics to a place where we can get some real insight in to how well our recruitment strategy is working. With recruitment/marketing dollars as scarce as ever, can we afford not to?

So now what? Well if you are a Talent Acquisition Professional that can do all this on your own, Congratulations! You should march into your boss’ office and demand a raise! (Seriously, you’re not getting paid enough…)

If you think your recruitment strategies could use some help in a few of these areas you should give Bayard Advertising a look! bayardad.com

Bayard is a comprehensive digital media and brand strategy agency. Our focus is to help you activate your most powerful assets — your purpose, your stories and your people.

What’s the next big thing in recruitment?

There is a good chance we’ll find out at HR Tech 2014…

HR Technology® is home to the world’s largest Expo of HR technology products and services – many vendors even choose to announce their latest products for the first time at HR Tech. There is no better place to touch, compare and contrast the latest solutions from leading vendors in every category, as well as start-ups.

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See more at: hrtechconference.com

Hope to see you there!

Life at Expedia is Now Live!

It’s a great pleasure to announce the launch of www.lifeatexpedia.com!

This is a fantastic site that was designed and built by the team in Denver; Carey Clark, Mike Albert and Matt Sobieray. The project was managed by Andrea Abbott. Raghav and team in NY wrote the copy.

Take some time to visit, click around and enjoy all the cool effects. And did I mention it’s responsive? Take a peek on your phone or tablet. Show it off! The team here worked their tails off on this and I think they hit it out of the park.

Thanks also to Sandy, Matt G, Phil, Kyle, Doug, and Carrie for all their help along the way.

imagesIt was a team effort!

Mobile White Paper: HIRE CALLING

Mobile isn’t a trend. Billions of people are using mobile devices (smartphones, tablets, laptops and Internet-capable phones) to communicate, make purchases, conduct business, build relationships – and search for jobs. In fact, by the end of 2013, the number of these mobile devices is expected to exceed the world’s population. Millennials, who are heavy mobile users, will further strengthen the movement as they become 50% of the employed workforce.

Does your company have a mobile optimized career site? Download Bayard’s free white paper and start recruiting top talent using mobile! This 21-page document focuses on recruiting and engaging job candidates through mobile.

Companies may download this free white paper by visiting http://bayardad.com/white_paper/mobile

Infographic - Mobile_Page_1

Potluck Time!

It’s time to get your cooking on, share and enjoy lunch together! An office Potluck is an excellent time to enjoy different types of delicious food, and at the same time get to know your co-workers better. We at the Denver office are having a potluck this upcoming week, and therefore decided to encourage other offices to do the same! Get inspired through our Pinterest board: Denver Potlucks, and find delicious new recipes. Who knows, maybe one of them will be your new favorite? 1d67b54aae3c8369786bff3960cd9b1c

Inspired by Fall

F. Scott Fitzgerald once wrote: “Life starts all over again when it gets crisp in the fall.”

The leaves are changing and the weather is getting colder. We go from ice-cold drinks to hot chocolate and pumpkin spice lattes. We dress in scarves and knits. We dream of cozying up in front of a fireplace with blankets and our loved ones. For many, fall symbolizes change. Not only the change in weather but change in other areas of life. Perhaps a new apartment, getting into shape, or just enjoying the transition from summer to fall and all that goes with it.68ca1fc59ffbf05db3d938acfd2b4be0

Fall also means haunted houses, costume-parties and trick-or-treat. Every year, Halloween brings out the child in us, and gets our creative juices flowing through costume creations and decorations.

October is also a month where we are reminded of the thousands of women who are fighting breast-cancer and their affected families. It’s a time not only for afterthought, but also to give thanks. In November, Thanksgiving means family, turkey and football.

While we are slowly transitioning into winter, take a moment to enjoy the beautiful colors that surrounds us and take a deep breath of the crisp air. And also, take some time to get inspired by checking out Bayard’s new Pinterest board We ♥ FALL.

Talent Branding

Click here to find out why talent branding is essential!

Last week Bayard challenged you to take a further look at your employer brand, is it authentic, are you telling a genuine story? Does the image you project help or hurt your chances of being the applicant’s choice?

As a follow up to last weeks blog post: Authenticity in Branding: Let’s play “Spot the stock photo”… The Bayard team invites you to download our follow up White Paper: GET REAL, why creating an Authentic Talent Brand is essential.

If you are joining us at LinkedIn Talent Connect next week, this is a great primer for our discussion; if you won’t be able to join us in person, you’ll find the instructions to join the live stream listed at the end of the document. We look forward to seeing you there, live and virtually!

Authenticity in Branding: Let’s play “Spot the stock photo”…

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If you’ve ever been to a career fair, campus recruitment event, or HR conference like the many I have attended in my 8+ years as a recruiter, you’ve probably played the game “Spot the stock photo”.  We invest hundreds of thousands of dollars on banner displays, marketing collateral, and even matching polo’s for the HR team.  And yet…  Company A and Company B both have the same really good looking network engineer on their poster. (Apparently, he’s quite the job hopper!)

In the sea of online recruitment ads, candidates see image after image that influences their decision to hit submit on that application.  The real question is, does that image help or hurt your chances of being the applicant’s choice?

Corporate Culture has been, and will continue to be, a hot topic in the world of recruitment.  I’ll confess, I got tired of responding to every applicant, “Well, I would describe the culture here at XYZ industries as one that fosters innovation, has a strong feeling of employee appreciation, and a large focus on community involvement.” Sound familiar?

As tired as recruiters get of answering that question, the bigger question is how often do you lose the chance to even hear that question from the best candidates?

What if I told you that using photos of your actual employees, and even video of them saying those very same things, could make all the difference?

According to Blogging4jobs.com:

  • “Job postings with video have 34% more candidate applications”
  • “Video appears in the top 100 search engine results 70% of the time.”
  • ‘“Job postings with a video icon are viewed 12% more than those without.”

What does this mean for you?

  • By adding engaging video content to your careers site, you will increase the number of completed applications and drive more traffic to your site.
  • More importantly and harder to quantify:
    • By telling a compelling and honest story, you have the advantage of engaging candidates who are drawn to your culture, and…
    • Disengage those who aren’t
    • Leading to an overall better quality of applicant and hire

Now lets take it one step further, lets say you’ve got video and it shows everyone from a warehouse worker to the CEO talking about why XYZ Industries is AWESOME! What happens when you watch the video on mute? Does it still capture the spirit, dynamic and feel of the environment?

Think of recruiting video as a chance to feelings behind the “about us” page on every career site.  By capturing the culture, excitement, and genuine emotion from your employees as they talk, you are allowing potential applicants to see YOUR story, what sets YOU apart. Using “the voice of the employee” in branding shows an honest depiction of what it’s like on the inside.

Through access to some real-life “Hollywood” talent, video done with real employees put in front of a Bayard lens, has capture the spirit and the culture of the companies represented. Our team has years of experience working in Reality TV including shows like: Nanny 911, The Jersey Shore, and others; by leveraging the Reality TV experience they are able to showcase real employees in a real way.

We invite you to join our panel of experts at this year’s LinkedIn Talent Connect to hear about Activating Authenticity in Talent Branding: Get Real—Enough with the ‘Faux-tography’.

Panel Members:

  • Jennifer Shappley, Senior Director, Talent Acquisition at Express Scripts
  • Matt Gilbert, National Creative Director at Bayard
  • Rodney Moses, Vice President, Global Recruitment at Hilton Worldwide,
  • Moderated by Jer Langhans, Manager, Global Talent Acquisition at Expedia.

When?  Wednesday, October 16th at 2:45PM; LinkedIn Talent Connect in Las Vegas

If you are not attending LinkedIn Talent Connect but would still like to find out how employer video can make an impact on your recruitment efforts please reach out to us or register to watch the event through the live stream:

http://business.linkedin.com/talent-solutions/s/nam/13/10/wc/talent-connect-stream.html
(Click on the yellow button)!